Web Design Services
It is the job of a web designer to consider all possibilities when creating a website. After meeting with a client and determining their goals for their website, a webmaster will design, create and maintain the website. A webmaster’s duties include but are not limited to:
- Determining technical requirements
- Designing web page look & feel
- Writing and editing content
- Training client to write and edit content
- Designing & writing custom applications
- Training client to use custom applications
- Search Engine Optimization (SEO)
- Social Media
- Updating websites
- Creating back up files
- Solving problems
A Webmaster’s Challenge
Working with the client, a webmaster develops the look, layout, and features of a website using an understanding both graphic design and computer programming. After the website is created, the webmaster assists with the maintenance and additions to the website. To keep the website up-to-date, teamwork between the client and the webmaster is required. The Internet is fast changing making prioritizing future needs and other tasks very important..
The Google Page Rank Challenge
The algorithm Google uses to rank pages really is top secret. Not only does Google refine its algorithm, the competition is working hard to get to the top of page #1 of a Google search. Getting a website on page #1 and staying their takes teamwork between the webmaster and the client. Keywords, content, links and social media sound simple but in reality are tasks that never end.
The Google Page Rank Challenge
The algorithm Google uses to rank pages really is top secret. Not only does Google refine its algorithm, the competition is working hard to get to the top of page #1 of a Google search. Getting a website on page #1 and staying their is called Search Engine Optimization or SEO for Short. SEO takes teamwork between the webmaster and the client. Keywords, content, links and social media sound simple but in reality are tasks that never end.
SEO Terminology
Keywords
A keyword is a word or a short phrase that describes the topic of a webpage. A keyword is the search term that you query in a search engine like Google that you type into the search engine before hitting enter and seeing what it pulls up.
When someone searches Google for, say, “men’s basketball shoes” Google tries to discern what the user is looking for, and it returns a list of web pages that address that topic. If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“basketball shoes”) or a related phrases (e.g. “men’s shoes,” “Adidas” or “high top basketball shoes”) Google is more likely to show the user your website.
Links
