Whats Your Competition Doing?
In SEO lingo the acronym is SERP or Search Engine Results Page. You type something called a keyword into a search engine. You’ll see two general types of results to a search, organic or “free” and sponsored or “paid”.
Every business wants to rank higher than their competition. You could out spend them for sponsored links or you can outsmart them and do a better job of Search Engine Optimization (SEO) and outrank them for organic links.