Search Engine Optimzation (SEO)

SEO is the art of improving your rank in search engine results.

What Is SEO?

Search Engine Optimization or SEO is the process of improving the visibility of a web page in a search engine’s “unpaid”, “natural”, “organic”, or “earned” results for national or international searches. The higher the rank on the search results page, the more visitors the page will receive from the search engine’s users.

SEO is different from local search engine optimization since it is focused on optimizing a business’ online presence when users are searching for local products or services.

SEO Tasks You Can Do

Every business is different. A one-size-fits-all SEO strategy likely is not going to work. What is the right mix of SEO tactics that will benefit your business? There are many, many Google SEO ranking factors for you to consider. Which are most important? Which should you spend the most time on? How do you avoid mistakes that Google will penalize you for? It is a lot to consider! Below are 10 on-page SEO techniques & off-page SEO techniques you can do that will help you get your site to consistently rank high on search engines.

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Google Analytics

SEO Number 1

Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization. Click Here for setup help.

Google Keyword Planner

Google Keyword PlannerWith Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.

Google My Business

Make the most of your free Google listing.

Google My BusinessGoogle My Business helps you show up when customers search for your business or businesses like yours on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.

Create XML and HTML Site Maps

XML Site MapsA XML sitemap speeds up search engine indexing and informs Google about any changes on your site. It is important that you create a XML sitemap then submit its URL to your Google Search Console. If you have a WordPress site, you can create the sitemap with the Yoast SEO Plugin. A HTML sitemap makes navigation of your site easier and enhances the user experience.

Make Your Website Responsive

Make Your Website ResponsiveAs time marches on and more and more users use their smart phones to search the internet, Google will place a higher value on Responsive websites and will increase the Non-Responsive Website Penalty.

You can use the Google mobile-friendly test to see if you website is mobile-friendly.

Optimize Images and Use ALT Tags

Clipart Number 6It is important to optimize images since it helps in reducing bounce rate, improves your site’s page load speed, and generates more traffic from image-based search engines such as Google Image Search & others. If you are using WordPress, a plugins like TinyPNG will do a great job optimizing images.

Search engine robots can not see images which means they can not index them. Adding an ALT tag to your images helps search engine robots read the text which is associated with those images. This helps with faster and more accurate indexing which will improve the accessibility of your site on search engines. Click Here for more information on using ALT tags for image optimization.

Hosting & SSL Certificate Matter

Clipart Number 7It is a basic rule of business that you get what you pay for. Free and inexpensive hosting accounts save you money but page load times usually suffer. Google rewards faster page load times.

Using a SSL Certificate is rewarded by Google with a higher page rank. Providing a secure service improves customer trust.

Meta Keywords Still Matter

Clipart Number 8While meta keywords are no longer an important ranking factor for Google, they are still important for search engines like Yahoo, Bing, etc. If you want to rank well on all search engines, then use meta keywords.

Blog Blog Blog!

Clipart Number 9Google loves new content (not duplicate content) and rewards you for it. Your site will gain visibility on the search engine, increase website traffic and improve conversions.

Publish Static Pages

SEO Number 1Clipart Number 0Publishing static pages like Privacy, Contact Us, About Us, Terms of Use improves your site’s visibility and will help page rank higher in search engine result pages.